Annual Giving by
I've been with PSRC for just a little over two years and every day I am in awe of what I see-the essential needs met by our social workers, the help given by our volunteers at the front desk, the interesting programs, the fascinating and kind-hearted people who come through our doors wanting to participate or pitch in to help or both, the friends I have made and more than anything, the sense of privilege I feel to be able to help sustain the work of PSRC and to help it grow.
This brings me to my role here. As Director of Development, my responsibility is to help Susan and the Board of Trustees with fundraising. I love doing it because I know that the money we raise will be used wisely and prudently to provide the amazing array of programs and services we offer.
PSRC is different from most senior centers; as a private, independent organization rather than a municipal agency we offer social services and guidance to all who ask in addition to the recreation and educational programs. Income is no barrier whether you are at the top of the income ladder or of more modest means. Because of the wonderful diversity of the community we serve our social workers are skilled at helping all older adults, families and caregivers.
We are about to launch our Annual Giving appeal and I ask you to put PSRC high on the list of your charitable donations this year. The support of individuals is tremendously important to our overall financial health. Almost 30% of our operating budget comes from individuals. Annual Giving is the bedrock of our yearly fundraising. Last year we were able to continue to provide services without any cutbacks or layoffs by watching our spending very, very carefully. You can imagine how strongly-and negatively-our services would be impacted if Annual Giving were to fall off this year.
There are a several ways that you can support Annual Giving at PSRC:
· Cash contributions. Most people support our Annual Giving request with a check or credit card. For those who would like to increase their gift to PSRC this year, you might want to consider a regular contribution every month. For example, if you would ordinarily contribute $50 to Annual Giving, a monthly gift of just $10 would raise your gift to $120 per year. We can arrange for a regular charge in the amount you designate to be made to a credit card.
· Gifts of stock. To get the greatest tax benefit, it is recommended that you sell the stock if it is worth less than you originally paid and give PSRC the cash resulting from the sale. If the stock has increased in value, you may transfer it directly to us. Check with your financial advisor and call for routing information.
· IRA Charitable Distribution. Until the end of this year (December 31, 2009) you may take advantage of charitable distributions from your IRA with no federal tax implications (there may be state taxes). Donations may be any amount from $10 to $100,000.
Matching Gifts. If you work for a company that matches employees’ charitable donations, please make sure that you pick up the form from your employer and include it with your gift to us. We will follow up. Some companies include retirees in their matching gifts program; you might want to check to see if your gift qualifies.
Please call me if you have any questions about PSRC’s fund raising or how your might want to structure your gift.
Sharon Naeole, Director of Development
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